Wednesday, February 11, 2009

6 FUNCTIONS OF DRESS IN SOCIAL CONTEXT...

1) Environmental Protection
2) Decoration
3) Gender Differenciation
4) Group Membership
5) Ceremonialism
6) Sexual Enhancement

Let me show you examples of each:

ENVIRONMENTAL PROTECTION

Clothes made specially for extreme cold, extreme heat or extreme rain climates fall under this category. For example:



Jacket for extreme rainy climate...


REI Shuksan jacket with eVent™ fabric provides ultimate comfort. It is used for extreme rainy climate and for camping & alpine touring. This eVent fabric allows sweat vapor to escape to the outside of the fabric easily, no matter how hard you work. It remains dry on the inside. Its completely waterproof and windproof upto 60 mph.

Available at www.Rei.com


Jacket for extreme cold climate...


This is an Alaskan jacket with high-quality down insulation which will keep you warm in any frost. It allows full range of motion. Its hood is trimmed with detachable natural raccoon fur
It has a high warm collar which is lined with Polartec. Its central two-side zip is covered with an inner warm flap and down Veclo vent. It has warm fleece cuffs. It is windproof too.

Available at www.baskcanada.com/Featured/down-wear/alaska.htm

Use:
Arctic expeditions, winter sports and urban use.

DECORATION

Clothes used for decoration maybe in the form of body art such as painting or tattooing. For example:



Body Painting


The model is Jessica White. This was done when the SI Swinsuit 2009 collection was being launched.
Available at www.sportsillustrated.cnn.com/2009_swimsuit/painting/jessica-white.html


Halloween Vampire Costume


Clothes are also used for costumes such as halloween, where people dress up to decorate themselves.

GENDER DIFFERENCIATION

During the pre-historic times, there was no difference in the clothes worn by men and women. their main purpose of clothing was to cover their bodies. But, clothes started differing from the middle ages during the medieval period. Examples to show differenciation of clothes:


Feminine Gown


This is a dress by Zuhair Murad. It is one of his Fall-Winter 2008-09 collection. This shows the feminine qualities in the dress such as use of net, embroidery, silhouette and the Corset fit.

To show a more historic example,


Vicrorian Era - Female Dress


The Bustle effect, gathers, and the veil shows the feminity.


Victorian Era - Male Attire


This is marked by the long jacket, buttoned-up shirt, the typical headgear, shoes and the trousers.

GROUP MEMBERSHIP

This refers to people who dress up to be a part of the group. They want to look like everybody around them. Exampes are:


Group of Boys


The picture above shows a group of Asian Boys having similar hairstyles. their dressing is also quite similar (Leather jacket).



2 girls walking on the streets of Taipei. They are dressed in a similar fashion with mini skirts and belts and loose t-shirts with a big bag.

CEREMONIALISM

This refers to dresses worn for specific occasions. Example:


Indian Wedding dress


This is marked by the typical lehenga (skirt), choli (top) and dupatta(a large piece of fabric wrapped around the body and over the head). All these are heavily embroidered. the use of colors red and orange is very common. This dress is by an Indian Fashion Designer, Sabyasachi Mukherjee's Bridal Collection.


Mongolian Bride


SEXUAL ENHANCEMENT

This refers to a person enhancing their sexual appeal by means of dressing. Example:



This sparkling red dress exposes the female body increasing her sex appeal. This is a dress by Viktor Viktoria.



This Lame Gold dress enhances the female body parts, increasing the sex appeal of the wearer. This dress is by Viktor Viktoria.

Available at www.viktorviktoriashop.com

I have explained the 6 social functions of dress with the help of examples for each.

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